The Maximum Effect Making The Most Out Of Your Google Adwords Account

Table Of Contents "The Maximum Effect Making The Most Out Of Your Google Adwords Account" :

Six ways to maximize your AdWords campaign 1
Chapter 1 – Setting Goals 2
Setting Goals Worksheet 4

Chapter 2 – Selecting Keywords 6
A four-step process 6
Step 1: Expand 7
Step 2: Target 9
Step 3: Scrub 10
Step 4: Group 11
Selecting Keywords Worksheet 13

Chapter 3 – Developing Ads 18
Focus on Benefits 19
Shape ads around keywords 20
Get action 21
Observe AdWords editorial guidelines 22
Developing Ads Worksheet 24

Chapter 4 – Creating Destinations 27
Creating Destinations Worksheet 29

Chapter 5 – Tracking Results 31
Tracking Results Worksheet 32

Chapter 6 – Optimizing Again 34
Optimizing Again Worksheet 35

More about → The Maximum Effect Making The Most Out Of Your Google Adwords Account

AdWords Killer

Table Of Contents "AdWords Killer" :

Preface (Very Important)
1: What Is AdWords?
2: The Crucial Fundamentals
3: How To Choose The Best Promotions
4: Keyword Theory & Traffic Cycle
5: Ad Copy Secrets
6: Landing Page Magic & Conversions
7: CPC Bidding Mastery
8: Ad Grouping Tips
9: Account History Control
10: Click Fraud Refunds
11: Content Network Secrets
12: Site Targeting Secrets
13: Special Tricks & Methods
14: Pay Per Lead Networks
15: AdWords Editorial Tips
16: Google Slap Interview Bonus + February 2007 Update
17: Other PPC Engines
Conclusion

More about → AdWords Killer

Mastering Google Adwords

Table Of Contents "Mastering Google Adwords" :

Introduction 4
Benefits of Using Google AdWords 4
Low Advertising Costs 4
Attract Only Qualified Leads 5
More Traffic Volume and Reach than Any Other Search Engine 5
Start Driving Traffic to your Site in Minutes 5
AdWords is Easy to Use 5
Where are your Google Ads Displayed? 6
Search Channel 6
Content Channel 6
How is AdWords Structured? 6
Account 6
Campaigns 7
Ad Groups 7
Creatives 7
Keywords 8
Account Structure Summary 8
Navigating AdWords 8
Campaign Management 9
Reports 9
Analytics 9
My Account 9
Creating a New Campaign 9
Target Customers 10
Copy Settings from an Existing Campaign 10
Writing an Ad that Clicks 11
Add Your Keywords 15
Setup Pricing 15
Create a Daily Budget 15
Optimizing Your Campaign 15
Disable Content Match 15
Enter Unique Destination URLs 16
Position Preference 16
Ad Serving 17
Quality Score 18
Question/Comments 18

More about → Mastering Google Adwords

GoogleCash

Table Of Contents "GoogleCash" :

Introduction 3
Overview 5
Step By Step Examples Of Profitable Campaigns 10
Step #1 : Getting Started 32
Step #2 : How To Find And Choose Lucrative Affiliate Programs 38
Step #3 : Join Affiliate Programs & Get The Link 48
Step #4 : keywords Research 50
Step #5 : How To Write Google Adwords That Get Clicks 59
Step #6 : Setup Your Google Adwords Campaign 65
Step #7 : 20 Tips For Successful Adwords Campaigns 70
Step #8 : Track Your Campaigns 73
Step #9 : Use Ebay To Get Clicks 75
Step #10 : Use Classified Ad 77
A Concept To Try On Your Own 79
Important Updates - Latest Tips 84

More about → GoogleCash

Google Analitics

Table Of Contents "Google Analitics" :

Acknowledgments xii
Introduction xiii
Part One Basic Analytics
Chapter 1 Why Analytics? 3
Short Answer (for underlings) 3
Slightly Longer Short Answer (for your boss) 3
Long Answer (for you) 3
If Analytics Are So Great, Why Don’t We Have Them? 4
Now That We Have Analytics, What Do We Do With Them? 5
What Analytics Is Not 6
Chapter 2 Analytics and AWStats 9
AWStats 9
AWStats Browser 11
AWStats Dashboard 12
Summary 13
In Summary 22
Chapter 3 Yes! More AWStats! 23
Yes, There’s More 23
Monthly History 24
Days and Hours 25
Countries 26
Hosts 27
Robots and Spiders 28
Visits Duration 29
Pages-URL 30
Operating Systems and Browsers 32
Connect to Site from . . . 35
Key Words and Key Phrases 38
Miscellaneous 38
Error Codes 40
We’re Done! 41
Part Two Setting Up Google Analytics
Chapter 4 Getting Started 45
First, You Need a Google Account 45
Signing Up for Google Analytics 47
Activating Tracking 50
Navigating Analytics 53
Chapter 5 The Settings Dashboard 59
Analytics Settings 59
Website Profiles 62
Adding a Profile 62
Checking Status 64
Editing a Profile 64
Deleting a Profile 66
Access Management 67
Adding a User 68
Setting User Permissions 69
Deleting a User 70
Chapter 6 Filtering Your Data 73
What’s a Filter? 73
A Short Lesson in Regular Expressions 76
A Slightly Longer Lesson on Regular Expressions 78
Matching an IP Address 79
Matching a Directory Name 79
Matching a Variable Name/Value Pair 81
Managing Filters 84
Creating New Filters 84
Custom Filters 90
Advanced Filters 94
Creating Advanced Filters 94
Editing and Deleting Filters 101
The Power of Filters 102
Chapter 7 Using Analytics Goals 103
Understanding Goal Setting 104
Why Set Goals? 105
Choosing Which Goals to Set 106
Setting Up Goals 107
Editing and Inactivating Goals 110
Chapter 8 AdWords Integration 113
Why Google Analytics with AdWords? 113
Linking Analytics and AdWords 114
Linking AdWords and Analytics Accounts 114
Tag, Your Link Is It! 115
Why Track AdWords Campaigns with Analytics? 117
Chapter 9 Advanced Topics 121
Monetizing Goals 121
Content Site Goals 122
Google Analytics on Secure Pages (https) 132
Improve Your SEO/CPC Reporting with Filters 142
Advanced Topics for Average Users 144
Part Three The Dashboards
Chapter 10 The New Dashboard 147
A New Paradigm 147
Standard Traffic Reports 148
Adding Reports 151
Deleting Reports 153
Suggested Dashboards for Specific Roles 153
Executive 154
Marketing 154
Webmaster 155
Small Business 157
Content Site 158
E-commerce Site 161
Local Business Only 162
Chapter 11 Setting Date Ranges 165
Using the Calendar 166
Comparing Ranges 167
Using the Timeline 168
Part Four All Reports: Visitors
Chapter 12 Visitors Overview 173
Visitors 173
Visitor Segmentation 175
Technical Profile 176
Map Overlay 176
Visitor Segmentation 178
New vs. Returning 180
Languages 181
Chapter 13 Visitor Trending 183
Visits 183
Absolute Unique Visitors 185
Page Views 189
Average Page Views 190
Time on Site 192
Bounce Rate 193
Chapter 14 Visitor Loyalty 197
Loyalty 198
Recency 199
Length of Visit 199
Depth of Visit 200
Chapter 15 Browser Capabilities 203
Browser 203
Operating System 205
Browser and Operating System 206
Screen Colors 208
Screen Resolution 209
Flash Version 210
Java Support 211
Chapter 16 Network Properties 213
Network Location 213
Hostnames 215
Connection Speeds 217
Chapter 17 User Defined 219
Segmentation That’s Customized 220
What to Segment 221
Part Five All Reports: Traffic Sources
Chapter 18 Traffic Sources 225
Traffic Sources Overview 226
Direct Traffic 228
Referring Sites 229
Search Engines 230
All Traffic Sources 232
Keywords 234
Chapter 19 AdWords 239
AdWords Campaigns 240
Keyword Positions 244
Chapter 20 Additional Traffic Reports 247
Campaigns 247
Source 250
Medium 250
Ad Versions 252
A/B Testing 253
Part Six All Reports: Content
Chapter 21 Content Overview 259
Content Overview 259
Navigation Summary 260
Entrance Paths 263
Entrance Sources 264
Entrance Keywords 265
Site Overlay 265
Top Content 266
Content by Title 267
Content Drilldown 268
Top Landing Pages 270
Top Exit Pages 271
Site Overlay 272
Part Seven All Reports: Goals
Chapter 22 Goals Overview 279
Goals Overview 279
Total Conversions 282
Conversion Rate 283
Goal Verification 284
Reverse Goal Path 285
Goal Value 285
Abandoned Funnels 286
Funnel Visualization 287
Part Eight All Reports: E-Commerce
Chapter 23 E-Commerce 293
E-Commerce Overview 294
Total Revenue 295
Conversion Rate 296
Average Order Value 297
Chapter 24 Product Performance 299
Product Overview 300
Product SKUs 302
Categories 303
Chapter 25 More E-Commerce Reports 305
Transactions 305
Visits to Purchase 307
Time to Purchase 308
Index 311

More about → Google Analitics

Building Your Business with Google For Dummies

Table Of Contents "Building Your Business with Google For Dummies" :

Introduction 1
About This Book 2
Conventions Used in This Book 3
What You’re Not to Read 4
Foolish Assumptions 4
How This Book Is Organized 5
Part I: Meeting the Other Side of Google 6
Part II: Creating and Managing an AdWords Campaign 6
Part III: Creating Site Revenue with AdSense 7
Part IV: Google Business for the Larger Company 7
Part V: The Part of Tens 8
Icons Used in This Book 8
Where to Go from Here 9

Part I: Meeting the Other Side of Google 11

Chapter 1: Meeting the Business Side of Google 13

Google and Its Competition 14
Two Sides of the Google Coin 16
Google’s Empowerment Model 16
The Three Goals of Every Webmaster 17
Google and Your Web Site 18
Google and Your Product 20

Chapter 2: Getting into Google 21
The Three-Step Process 21
Meet Google’s Pet Spider 22
Timing Google’s crawl 24
To submit or not to submit 25
The directory route 27
Checking your site’s status in Google 28
Keeping Google Out 30
Deflecting the crawl 30
Excluding pages with the meta tag 32
Avoiding the cache 33
The invisibility problem 34

Chapter 3: Building Your PageRank Through Networking 37
Incoming Links and PageRank 38
Human Networking 39
Working the Link Exchanges 40
Coding Effective Link Exchanges 43
Distributing Bylines and Link Sigs 45
Publishing articles 46
Posting messages with linked sig files 48
Assessing Your Incoming Link Network 49
Using the Google link: operator 49
Using the Theme Link Reputation Tool 50
Using Alexa 53

Chapter 4: Optimizing a Site for Google 55
Optimizing Before Building 56
Keywords, Keywords, Keywords 57
Going for the edge 58
Checking out Wordtracker 58
Trying the Overture Search Suggestion Tool 62
Peeking at competing keyword groups 64
Determining great keywords 67
Selecting a Domain 68
Effective Site Design 70
Page and Content Design 72
Tag Design 75
Creating a title tag 75
Creating a description tag 76
Creating a keywords tag 77
Creating alt tags 77
Poisoning the Google Spider 79
A Glossary of SEO Terms 80
Considering SEO Services 80

Chapter 5: Putting Google Search on Your Site 83
Terms and Restrictions 84
Getting Your Code 86
Free Web and Site Search 88
Tweaking the search form 89
Customizing Search Results 93
Building Your Own Google Site 98

Part II: Creating and Managing
an AdWords Campaign 101

Chapter 6: Introducing Search Advertising
and Google AdWords 103
Old Advertising in an Old Media 103
Old Advertising in a New Medium 104
New Advertising in a New Medium 105
What You Need to Get Started with AdWords 109
Understanding How AdWords Works 110
Seeing the Big Picture: The Google Ad Network 113

Chapter 7: Designing Your AdWords Campaign
and Starting an Account 117
The Big Picture: Campaigns, Ad Groups, and Keywords 118
Planning the first level: Campaigns 121
Planning the second level: Ad Groups 125
Setting Your Goals 128
Clarifying your marketing goals 128
Understanding the AdWords budget 129
Preparing Your Landing Page 130
Productive Budgeting 132
Writing Effective Ads 136
Creating an AdWords Account 139
Finding Your Ads at Work 144

Chapter 8: Understanding AdWords Statistics and Reports 145
Viewing Account Statistics 147
The account overview 147
Seeing inside the campaign 149
Seeing inside the Ad Group 150
Creating AdWords Reports 155

Chapter 9: Creating Effective Ad Groups 159
Creating New Ad Groups 160
Editing Elements of an Ad Group 162
Editing ads 162
Adding and editing keywords 164
Editing your bid 166
Researching and Refining Keywords 167
Hunting for the ideal keyword 167
Using the Keyword Suggestion Tool 174
Thinking like a customer 175
Complying with Google’s need for relevance 177
The gray area of trademark infringement 178
Using keyword-matching options 178

Chapter 10: Managing Ongoing Campaigns 183
Pausing and Resuming Portions of Your Campaigns 183
Repairing Broken Campaigns 185
Reactivating a slowed account 186
Recovering disabled keywords 186
Pros and Cons of Geo-Targeting 188
Setting Up Conversion Tracking 190

Part III: Creating Site Revenue with AdSense 193

Chapter 11: Introducing the Google AdSense Program 195
The Business of Serving Ads 195
The AdSense Overview 196
Evaluating Your Site’s Eligibility for AdSense 198
Content-Sensitive Ads . . . or Not 203
Running AdSense on Existing and New Sites 204
Show Me the Money 205
Working Both Sides of the Fence: AdSense and AdWords 206
Chapter 12: Starting an AdSense Account and Publishing Ads 209
Joining AdSense 209
Creating Your AdSense Code 211
Choosing an ad layout and color palette 212
Making a custom color palette 216
Viewing AdSense Reports 218
Viewing aggregate data 218
Viewing channel data 220
Setting Up AdSense Channels 221
Understanding channels 222
Creating channels 223
Adding New Pages and Sites 226
Removing Ads and Stopping Your Ad Publishing 227

Chapter 13: Enhancing Your AdSense Revenue 229
Optimizing Your Site for AdSense Success 230
Shooting for More Valuable Ads 232
Identifying high-value keywords 233
Conceiving and building high-value AdSense pages 237
Improving Clickthrough Rates 238
Placing ads above the fold 239
Choosing your pages 240
Fighting ad blindness 242
Filtering Ads 251
Using Alternate Ads 253

Part IV: Google Business for the Larger Company 255

Chapter 14: Getting into Froogle and Google Catalogs 257
Google as the Ultimate Shop Window 257
Understanding Froogle’s Index and Search Results 260
Being crawled by Froogle 260
Search results in Froogle 261
Submitting Product Information to Froogle 265
Optimizing for Froogle 268
It’s (still) all about keywords 268
Create sales 269
Optimizing your product description 269
Two final optimization tips 270
Getting into Google Catalogs 270

Chapter 15: Premium Services 271
Premium AdWords 271
Premium AdSense for Content Sites 274
Premium AdSense for Search Sites 276
Custom WebSearch 277
Silver and Gold Search 278

Part V: The Part of Tens 281

Chapter 16: Ten Site Optimization Resources 283
Search Innovation 285
HighRankings.com 286
Mediumblue.com 287
Keyword Verification and Link Popularity Tools 288
Marketleap Keyword Verification tool 288
Marketleap Link Popularity Check 290
Mike’s Link Popularity Checker 292
TopSiteListings.com 293
SEO Consultants Directory 294
Search Engine World Tools 294
Webpage Size Checker 294
Sim Spider 295
Keyword Density Analyzer 296
JimWorld 298
Eric Ward 299
SEO Directory 299

Chapter 17: Ten SEM and SEO Tips from the Pros 301
SEM Is (Somewhat) Revolutionary 302
On Keyword Targeting 305
On Finding the Balance between Free and Paid Marketing 307
Optimization versus Incoming Links 311
On Content and Site Design 313
On the All-Important Title Tag 315
Aiming for the Top Ten 316
On Large and Small Companies 318
Building Incoming Links 320
The Most Important Tips 321

Glossary 325
Index 337

More about → Building Your Business with Google For Dummies

Successful Advertising With Google Adwords

Table Of Content "Successful Advertising With Google Adwords" :

Foreword 4

Introduction To Google Adwords 5
The Success Of Google Adwords 6
How Google Adwords Works 8
What Adwords Ads Cost 9
How Display Positions Are Determined 10
The Advantages Of Google Adwords Compare To Traditional Advertising 11
Google Adwords Partner Sites 12
How To Optimize Adwords Ads 13

Google Adwords For The First Time 14
The First Day 15
Opening An Adwords Account 16
How An Adwords Campaign Is Structured 17
Tips For Managing Your Adwords Account 19

How To Select The Right Keywords 20
Keyword Matching Options In Google Adwords 21
Increase Your Clickthrough And Conversion Rates With Negative Keywords 26
About The Number Of Keywords 36
Which Keywords Are Profitable 38
Popular Methods For Finding Keywords 40
Professional Tricks For Finding Inexpensive Keywords 45
Seasonal Keywords 57
Keywords That Attract Click Defrauders 60
Illegal Keywords 61

How To Write Profitable Adwords Ads 62
How An Adwords Campaign Is Structured 63
Headlines That Grap Your Attention 64
How To Write Profitable Ad Text 68
How To Specify The Display URL 72
Powerful Expressions That Sell More 74
How To Find Smartest Competitors And Learn From Them 81
About Price Quotes In Adwords Ads 82
Optimizing Google Image Ads 83

The Best Pricing Strategies 85
Introduction To The Google Adwords Pricing System 86
How To Set The Maximum Cost-Per-Click 90
How To Set Your Daily Budget 91
Successful Pricing Strategies 92
How To Avoid Bidding Wars (Mutual Outbidding) 95
How To Optimize The Click Potential Of Your Keywords 97

How To Optimize Your Destination Page 98
Which Destination Pages Increase Your Profits 99
Destination Page Optimization 101

How To Test Your Adwords Ads And How To Increase Your Profits 108
Why Testing Is So Important 109
Overview Of The Testing Process 111
How To Use Google's Conversion Tracking And Other Tracking Software 112
Testing And Optimization Opportunities For Increasing Your Profits 115
Five Important Tips For Correct Test Results With Google Adwords 122

How To Save A Weak Campaign 125
Keywords Checklist 126
Adwords Ads Checklist 127
Pricing Strategy Checklist 128
Destination Page Checklist 129
Product Or Service Checklist 130

Google Adwords Problems And Their Solutions 131
Troubleshooting: My Adwords Ad Has Been Deactived 132
Troubleshooting: My Adwords Ad Does Not Appear Or Does Not Appear Enough 133
Troubleshooting: My Adwords Ad Is Displayed Too Far Down 135
Troubleshooting: I Cannot Find Anymore keywords 136
Troubleshooting: My Clickthrough Rate Is Too Low 138
Troubleshooting: My Adwords Costs Are Too High 139
Troubleshooting: I Am Not Realizing Any Sales 140
Troubleshooting: The Adwords User Interface Is Too Slow 141

Important Differences Between Google Adwords And Overture 142

Additional Resources 145

Appendix 147
Tips For Printing This Book 147
Contact 148
Legal 149

Glossary 150

Index 154

More about → Successful Advertising With Google Adwords

Adwords Black Book

Download Adwords Black Book

Table Of Content "Adwords Black Book" :

Introduction 4
Tactic One: The Bully Technique 9
Tactic Two: The Invisible Popup 26
Tactic Three: Bid on Trademarked Terms 34
Tactic Four: Trademark Resistance Part One 42
Bitch Slap Technique One 43
Bitch Slap Technique Two 47
Bitch Slap Technique Three 48
Tactic Five: Use Brand Names to Build Your Brand 50
Tactic Six: Get a Little Back 57
Tactic Six: Squeeze More Profits from Your Squeeze Pages 59

Download Adwords Black Book

More about → Adwords Black Book

Adwords Miracle: Real Life Adwords Tricks

Table Of Content "Adwords Miracle" :

Section 1 - Welcome, The Basics
Contents2
Introduction 3
Making Money Online 3
Introduction To Adwords 9
Signing Up To Adwords 9
How Adwords works 12
Campaigns And Ad Groups 18
More About Ad Groups 23

Section 2 - Writing Your Ads
Writing The Ads 26
Rule One: Relevance Is King 28
Patented Idiot Proof Headlines 30
If You Can't Beat 'Em... 32
... And If You Can Beat 'Em 36
Social Proof Techniques 36
Stop Them in Their Tracks 38
Reactance-lead Headlines 40
Drive The Benefits 41
Headlines For The Super Lazy Marketer 42
Split-Testing Your Ads 44
Writing The Body Of The Ads 45
Should You Put Prices In Your Ads? 48

Section 3 - Campaign Management
Bidding Explained 53
Daily Budget 57
Inactive Keyword 59

Section 4 - Special Themes
My Skimming Method 60
Promoting Affiliate Products With Adwords 71
Google Cash For 2006 71
Promoting Products Via A Riview Page 74
The Simple Truth About Keywords 78
All Keywords Are Not Created Equal 89
Different Match Types Explained 90
List Building Using Adwords 93
Adwords For e-Publishers And Merchants 98
Strategy Revisited; The Art Of Hit And Run 104
What Now? Conclusion And End Notes 109

More about → Adwords Miracle: Real Life Adwords Tricks

Adwords Made Easy

Table Of Content "Adwords Made Easy" :

Chapter 1
Are You Prepared To Profit From Instant Web Traffic? 4
Chapter 2
10 Minutes To Instant Web Traffic 10
Chapter 3
Keyword Research Basics 23
Chapter 4
How to Write Ads that Attract Clicks 33
Chapter 5
Tracking Ads and Landing Pages 45
Chapter 6
Adwords Keyword Strategies 55
Chapter 7
Bonus Chapter - Finding Profitable Markets 63
Chapter 8
Bonus Chapter - Finding High Paying Adsense Keywords 72
Chapter 9
Bonus Chapter - Finding Profitable Keywords 78

More about → Adwords Made Easy

Adwords Confension

Table Of Content "Adwords Confension" :

1. Introduction 4
2. People are really making money… 8
3. Setting Up Your Google Adwords Account 10
4. Writing Ad Copy that translates directly to dollars in your
Clickbank account 28
5. Search out highly converting keywords to give your campaign a
winning advantage over the competition. 53
6. Placing Yourself In The Highly Converting Positions! 72
7. Adwords Confessions - Affiliate Programme 79
8. Do you want a FREE affiliate-ready website to promote
Adwords Confessions? 82
9. Review Page vs Splash Page 86
10. Build an opt-in list to lock-in future profits 90
11. Insights & Theories on the recent Google Slap. 92
12. Adwords Confessions + HavAds = Supercharged Affiliate
Advertising on your website. 95
13. Take the next step to joining that exclusive, elite $1000-a-day
club! 100

Download Adwords Confension

More about → Adwords Confension

Beating Adwords

Table Of Content "Beating Adwords" :

Section 1: Introduction
Welcome To Beating Adwords
About The Authors
Making Money Online
Affiliate Marketing
Pay Per Click Advertising

Section 2: Getting Started
Google Adwords
Setting Up Your Account

Section 3: Affiliate Programs
Finding Affiliate Programs
Choosing Products To Promote
Using ClickBank.com
Profitable Keywords

Section 4: Advertise Your Product
Starting A New Adwords Campaign
Ad Groups
Writing Effective Adcopy
Adcopy That Sells

Section 5: Outsmart Your Competition
Quality Score
Landing Page Relevancy
Effective Bidding Techniques
Traffic And Cost
Being Profitable

Section 6: Adwords Optimization
Inactive Keywords
What Can You Afford?
Dynamic Keyword Insertion
CTR And Match Types
Content Network

Section 7: Web Pages That Sell
Direct Linking Vs. Landing Page
Creating Relevant Web Pages
The POwer Of A Review
Review Pages For The Advanced Marketer
Dynamic Page Optimization
Sample Landing Pages

Section 8: Google Relevancy SLAP
Google SLAP Expalined

Section 9: Research & Analytics
Let Competitors Do Research For You
Analyzing Your Data

Section 10: Success
Staying Focused

Section 11: Bonus
Low Cost Advertising Techniques
Offering Bonuses
Promoting Beating Adwords

Section 12: Resources
Glossary

More about → Beating Adwords

Top 37 Killer Adwords Pay Per Click Secret

Table Of Content "Top 37 Killer Adwords Pay Per Click Secret" :

Secret #1 – Never Let Google Choose Your Winning Ad
Secret #2 - How to Select Keywords the Smart Way
Secret #3 - Do ‘Sure-Fire’ Headlines Work?
Secret #4 - Use Ad Variations – At All Times
Secret #5 - Always Use Keywords in Your Headline
Secret #6 - Only Have a Small Number of Keywords for Each Ad Group
Secret #7 - Bid High Now, Save Money Later
Secret #8 - How to Use Imagination in Your Ad Text to Beat Your Competition
Secret #9 - How a Killer Word Can Boost CTR by 30% and CR by 65%
Secret #10 - Use Descriptive vs. Salesy Adjectives
Secret #11 - Use Keywords in your Display URL to Boost Your Quality Score
Secret #12 - When Capital Letters in Your Ad’s Display URL Can Kill You
Secret #13 - Don’t Yell and Boost Your CTR by 234%!
Secret #14 - Did You Know That You Could Boost Your CTR By 90% With This Phrase?
Secret #15 - Isn’t it Amazing what You Can Get Away With on Friday Nights?
Secret #16 - When Less is More
Secret #17 - One of the Most Powerful Ads to Take Business From Your Competitors
Secret #18 - Speak Plain English to Boost Your Click-Through-Rate
Secret #19 - Put Benefits and Features in their Proper Place
Secret #20 - A Probing Question Can Boost the Click-Through-Rate of PPC ads by 244%
Secret #21 - How Emotional Words Play a Dead-Serious Role in Google Ads
Secret #22 - A ‘Guaranteed’ Way to Boost Your ROI
Secret #23 - It’s Rhythm and Rhyme Time !
Secret #24 - Little Things Make a Big Difference
Secret #25 - Put Prices in Your Ad Text and Save With Every Click
Secret #26 - Mimic a Universal Call-to-Action and Boost Your CTR by 100%
Secret #27 - Send Your Prospect to the Right Page
Secret #28 - It Sucks to be #1 – So Avoid It !
Secret #29 - Don’t Advertise 7 days a Week
Secret #30 - Do (and Don’t) Monitor Your Ads Closely!
Secret #31 - Why SEO Copywriting Doesn’t Work for Pay-Per-Click Direct Marketers
Secret #32 - Learn How to Boost CTR 75% - by Being More Descriptive
Secret #33 - Easily, Rapidly, Quickly Boost Your ROI by 20%
Secret #34 - Tell Prospects What to Do Next and Boost Your CTR
Secret #35 - How to Double Your Click-Through-Rate in 15 Minutes
Secret #36 - Go for Quality - Not Quantity
Secret #37 - Optimize for Leads – Not CTR and Not ROI

More about → Top 37 Killer Adwords Pay Per Click Secret