The Maximum Effect Making The Most Out Of Your Google Adwords Account

Table Of Contents "The Maximum Effect Making The Most Out Of Your Google Adwords Account" :

Six ways to maximize your AdWords campaign 1
Chapter 1 – Setting Goals 2
Setting Goals Worksheet 4

Chapter 2 – Selecting Keywords 6
A four-step process 6
Step 1: Expand 7
Step 2: Target 9
Step 3: Scrub 10
Step 4: Group 11
Selecting Keywords Worksheet 13

Chapter 3 – Developing Ads 18
Focus on Benefits 19
Shape ads around keywords 20
Get action 21
Observe AdWords editorial guidelines 22
Developing Ads Worksheet 24

Chapter 4 – Creating Destinations 27
Creating Destinations Worksheet 29

Chapter 5 – Tracking Results 31
Tracking Results Worksheet 32

Chapter 6 – Optimizing Again 34
Optimizing Again Worksheet 35

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Mastering Google Adwords

Table Of Contents "Mastering Google Adwords" :

Introduction 4
Benefits of Using Google AdWords 4
Low Advertising Costs 4
Attract Only Qualified Leads 5
More Traffic Volume and Reach than Any Other Search Engine 5
Start Driving Traffic to your Site in Minutes 5
AdWords is Easy to Use 5
Where are your Google Ads Displayed? 6
Search Channel 6
Content Channel 6
How is AdWords Structured? 6
Account 6
Campaigns 7
Ad Groups 7
Creatives 7
Keywords 8
Account Structure Summary 8
Navigating AdWords 8
Campaign Management 9
Reports 9
Analytics 9
My Account 9
Creating a New Campaign 9
Target Customers 10
Copy Settings from an Existing Campaign 10
Writing an Ad that Clicks 11
Add Your Keywords 15
Setup Pricing 15
Create a Daily Budget 15
Optimizing Your Campaign 15
Disable Content Match 15
Enter Unique Destination URLs 16
Position Preference 16
Ad Serving 17
Quality Score 18
Question/Comments 18

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GoogleCash

Table Of Contents "GoogleCash" :

Introduction 3
Overview 5
Step By Step Examples Of Profitable Campaigns 10
Step #1 : Getting Started 32
Step #2 : How To Find And Choose Lucrative Affiliate Programs 38
Step #3 : Join Affiliate Programs & Get The Link 48
Step #4 : keywords Research 50
Step #5 : How To Write Google Adwords That Get Clicks 59
Step #6 : Setup Your Google Adwords Campaign 65
Step #7 : 20 Tips For Successful Adwords Campaigns 70
Step #8 : Track Your Campaigns 73
Step #9 : Use Ebay To Get Clicks 75
Step #10 : Use Classified Ad 77
A Concept To Try On Your Own 79
Important Updates - Latest Tips 84

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Successful Advertising With Google Adwords

Table Of Content "Successful Advertising With Google Adwords" :

Foreword 4

Introduction To Google Adwords 5
The Success Of Google Adwords 6
How Google Adwords Works 8
What Adwords Ads Cost 9
How Display Positions Are Determined 10
The Advantages Of Google Adwords Compare To Traditional Advertising 11
Google Adwords Partner Sites 12
How To Optimize Adwords Ads 13

Google Adwords For The First Time 14
The First Day 15
Opening An Adwords Account 16
How An Adwords Campaign Is Structured 17
Tips For Managing Your Adwords Account 19

How To Select The Right Keywords 20
Keyword Matching Options In Google Adwords 21
Increase Your Clickthrough And Conversion Rates With Negative Keywords 26
About The Number Of Keywords 36
Which Keywords Are Profitable 38
Popular Methods For Finding Keywords 40
Professional Tricks For Finding Inexpensive Keywords 45
Seasonal Keywords 57
Keywords That Attract Click Defrauders 60
Illegal Keywords 61

How To Write Profitable Adwords Ads 62
How An Adwords Campaign Is Structured 63
Headlines That Grap Your Attention 64
How To Write Profitable Ad Text 68
How To Specify The Display URL 72
Powerful Expressions That Sell More 74
How To Find Smartest Competitors And Learn From Them 81
About Price Quotes In Adwords Ads 82
Optimizing Google Image Ads 83

The Best Pricing Strategies 85
Introduction To The Google Adwords Pricing System 86
How To Set The Maximum Cost-Per-Click 90
How To Set Your Daily Budget 91
Successful Pricing Strategies 92
How To Avoid Bidding Wars (Mutual Outbidding) 95
How To Optimize The Click Potential Of Your Keywords 97

How To Optimize Your Destination Page 98
Which Destination Pages Increase Your Profits 99
Destination Page Optimization 101

How To Test Your Adwords Ads And How To Increase Your Profits 108
Why Testing Is So Important 109
Overview Of The Testing Process 111
How To Use Google's Conversion Tracking And Other Tracking Software 112
Testing And Optimization Opportunities For Increasing Your Profits 115
Five Important Tips For Correct Test Results With Google Adwords 122

How To Save A Weak Campaign 125
Keywords Checklist 126
Adwords Ads Checklist 127
Pricing Strategy Checklist 128
Destination Page Checklist 129
Product Or Service Checklist 130

Google Adwords Problems And Their Solutions 131
Troubleshooting: My Adwords Ad Has Been Deactived 132
Troubleshooting: My Adwords Ad Does Not Appear Or Does Not Appear Enough 133
Troubleshooting: My Adwords Ad Is Displayed Too Far Down 135
Troubleshooting: I Cannot Find Anymore keywords 136
Troubleshooting: My Clickthrough Rate Is Too Low 138
Troubleshooting: My Adwords Costs Are Too High 139
Troubleshooting: I Am Not Realizing Any Sales 140
Troubleshooting: The Adwords User Interface Is Too Slow 141

Important Differences Between Google Adwords And Overture 142

Additional Resources 145

Appendix 147
Tips For Printing This Book 147
Contact 148
Legal 149

Glossary 150

Index 154

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