Table Of Content "Adwords Miracle" :
Section 1 - Welcome, The Basics
Contents2
Introduction 3
Making Money Online 3
Introduction To Adwords 9
Signing Up To Adwords 9
How Adwords works 12
Campaigns And Ad Groups 18
More About Ad Groups 23
Section 2 - Writing Your Ads
Writing The Ads 26
Rule One: Relevance Is King 28
Patented Idiot Proof Headlines 30
If You Can't Beat 'Em... 32
... And If You Can Beat 'Em 36
Social Proof Techniques 36
Stop Them in Their Tracks 38
Reactance-lead Headlines 40
Drive The Benefits 41
Headlines For The Super Lazy Marketer 42
Split-Testing Your Ads 44
Writing The Body Of The Ads 45
Should You Put Prices In Your Ads? 48
Section 3 - Campaign Management
Bidding Explained 53
Daily Budget 57
Inactive Keyword 59
Section 4 - Special Themes
My Skimming Method 60
Promoting Affiliate Products With Adwords 71
Google Cash For 2006 71
Promoting Products Via A Riview Page 74
The Simple Truth About Keywords 78
All Keywords Are Not Created Equal 89
Different Match Types Explained 90
List Building Using Adwords 93
Adwords For e-Publishers And Merchants 98
Strategy Revisited; The Art Of Hit And Run 104
What Now? Conclusion And End Notes 109
