Table Of Contents "AdWords Killer" :
Preface (Very Important)
1: What Is AdWords?
2: The Crucial Fundamentals
3: How To Choose The Best Promotions
4: Keyword Theory & Traffic Cycle
5: Ad Copy Secrets
6: Landing Page Magic & Conversions
7: CPC Bidding Mastery
8: Ad Grouping Tips
9: Account History Control
10: Click Fraud Refunds
11: Content Network Secrets
12: Site Targeting Secrets
13: Special Tricks & Methods
14: Pay Per Lead Networks
15: AdWords Editorial Tips
16: Google Slap Interview Bonus + February 2007 Update
17: Other PPC Engines
Conclusion
