Table Of Contents "The Maximum Effect Making The Most Out Of Your Google Adwords Account" :
Six ways to maximize your AdWords campaign 1
Chapter 1 – Setting Goals 2
Setting Goals Worksheet 4
Chapter 2 – Selecting Keywords 6
A four-step process 6
Step 1: Expand 7
Step 2: Target 9
Step 3: Scrub 10
Step 4: Group 11
Selecting Keywords Worksheet 13
Chapter 3 – Developing Ads 18
Focus on Benefits 19
Shape ads around keywords 20
Get action 21
Observe AdWords editorial guidelines 22
Developing Ads Worksheet 24
Chapter 4 – Creating Destinations 27
Creating Destinations Worksheet 29
Chapter 5 – Tracking Results 31
Tracking Results Worksheet 32
Chapter 6 – Optimizing Again 34
Optimizing Again Worksheet 35
