Table Of Contents "Mastering Google Adwords" :

Introduction 4
Benefits of Using Google AdWords 4
Low Advertising Costs 4
Attract Only Qualified Leads 5
More Traffic Volume and Reach than Any Other Search Engine 5
Start Driving Traffic to your Site in Minutes 5
AdWords is Easy to Use 5
Where are your Google Ads Displayed? 6
Search Channel 6
Content Channel 6
How is AdWords Structured? 6
Account 6
Campaigns 7
Ad Groups 7
Creatives 7
Keywords 8
Account Structure Summary 8
Navigating AdWords 8
Campaign Management 9
Reports 9
Analytics 9
My Account 9
Creating a New Campaign 9
Target Customers 10
Copy Settings from an Existing Campaign 10
Writing an Ad that Clicks 11
Add Your Keywords 15
Setup Pricing 15
Create a Daily Budget 15
Optimizing Your Campaign 15
Disable Content Match 15
Enter Unique Destination URLs 16
Position Preference 16
Ad Serving 17
Quality Score 18
Question/Comments 18