Table Of Content "Successful Advertising With Google Adwords" :
Foreword 4
Introduction To Google Adwords 5
The Success Of Google Adwords 6
How Google Adwords Works 8
What Adwords Ads Cost 9
How Display Positions Are Determined 10
The Advantages Of Google Adwords Compare To Traditional Advertising 11
Google Adwords Partner Sites 12
How To Optimize Adwords Ads 13
Google Adwords For The First Time 14
The First Day 15
Opening An Adwords Account 16
How An Adwords Campaign Is Structured 17
Tips For Managing Your Adwords Account 19
How To Select The Right Keywords 20
Keyword Matching Options In Google Adwords 21
Increase Your Clickthrough And Conversion Rates With Negative Keywords 26
About The Number Of Keywords 36
Which Keywords Are Profitable 38
Popular Methods For Finding Keywords 40
Professional Tricks For Finding Inexpensive Keywords 45
Seasonal Keywords 57
Keywords That Attract Click Defrauders 60
Illegal Keywords 61
How To Write Profitable Adwords Ads 62
How An Adwords Campaign Is Structured 63
Headlines That Grap Your Attention 64
How To Write Profitable Ad Text 68
How To Specify The Display URL 72
Powerful Expressions That Sell More 74
How To Find Smartest Competitors And Learn From Them 81
About Price Quotes In Adwords Ads 82
Optimizing Google Image Ads 83
The Best Pricing Strategies 85
Introduction To The Google Adwords Pricing System 86
How To Set The Maximum Cost-Per-Click 90
How To Set Your Daily Budget 91
Successful Pricing Strategies 92
How To Avoid Bidding Wars (Mutual Outbidding) 95
How To Optimize The Click Potential Of Your Keywords 97
How To Optimize Your Destination Page 98
Which Destination Pages Increase Your Profits 99
Destination Page Optimization 101
How To Test Your Adwords Ads And How To Increase Your Profits 108
Why Testing Is So Important 109
Overview Of The Testing Process 111
How To Use Google's Conversion Tracking And Other Tracking Software 112
Testing And Optimization Opportunities For Increasing Your Profits 115
Five Important Tips For Correct Test Results With Google Adwords 122
How To Save A Weak Campaign 125
Keywords Checklist 126
Adwords Ads Checklist 127
Pricing Strategy Checklist 128
Destination Page Checklist 129
Product Or Service Checklist 130
Google Adwords Problems And Their Solutions 131
Troubleshooting: My Adwords Ad Has Been Deactived 132
Troubleshooting: My Adwords Ad Does Not Appear Or Does Not Appear Enough 133
Troubleshooting: My Adwords Ad Is Displayed Too Far Down 135
Troubleshooting: I Cannot Find Anymore keywords 136
Troubleshooting: My Clickthrough Rate Is Too Low 138
Troubleshooting: My Adwords Costs Are Too High 139
Troubleshooting: I Am Not Realizing Any Sales 140
Troubleshooting: The Adwords User Interface Is Too Slow 141
Important Differences Between Google Adwords And Overture 142
Additional Resources 145
Appendix 147
Tips For Printing This Book 147
Contact 148
Legal 149
Glossary 150
Index 154
