Table Of Content "Offline Marketing Strategies For Online Businesses" :
Optimize Online First - Then Go Off! Literally 3
All the Old Marketing Ways Work for the Web Too 3
On-site Optimization Review 4
On-site Optimization Review 4
Getting Started the "Old-Fashioned" Way 4
A Paperless World. Ha! Not Now. Not likely 5
Print Ads Worked Then, And Now 6
How Magazine and Newspaper Ads Work, How to Buy, How to Use 6
Subscription Revenue 7
Ads + Subscription Revenue 7
Command Subscriptions 8
Buying Ads 8
Agencies Ads 8
Agencies: Yes or No? 9
Where EXACTLY Do I Want The Ads To Run 9
What about Newspapers? 10
Classifieds 11
Insert and Articles: Ads in Disguise 12
Inserts 12
Articles 13
New Media, Meet Old Media: TV and Radio 14
Cable Changed Many Things 14
No Experience Needed 15
Radio Ga Ga 15
Let's Get Direct 17
DIY DM 17
What to send to? 18
What to send? 18
How often to send? 19
Meet Me at the Mail House 20
Direct Response 20
Packaged Mailers 21
What Kind of Results to Expect? 22
Go Local 23
Supermarkets, Chain Stores, Laundromats and More 24
Convenience Stores, Dry Cleaners, Delis and More 24
Inexpensive Non-Mail Non-Periodical Ads 24
Summary 25
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