Table Of Content "Email Marketing In 2006":
Introduction
What’s an autoresponder? 5
How can I make money with autoresponders? 6
Pick a topic
Your personal interests and areas of expertise 8
A self-quiz for finding a topic 10
Marketability: Will they buy? 13
A quiz for marketability 13
Research your market
Searches: Google, eBay, Amazon 17
Groups and forums 23
Survey Says? Conducting marketing surveys 25
Sample marketing survey 29
Create content
Original content 30
Affiliate and reseller programs 33
Craft your autoresponder messages
Making your product irresistible 42
Testimonials: A marketer’s best friend 44
Spam-Me-Not: Avoiding too much hype 47
Spam filters: Is your message zap-proof? 49
Formatting your autoresponder messages 50
Set up your site
Name your domain 54
Web hosting: free or fee? 57
Accounts you need: NameStick, PayPal, ClickBank 62
A note on web site content 63
Build your opt-in list
Free methods: articles, e-books and mini e-courses 64
Paid methods: PPC campaigns, classifieds, and
co-registration lists 66
Drive traffic to your site
Keywords: Optimize, don’t stuff 73
Keep visitors coming back 74
The No-Spam Diet: Black and white listing 75
Launch your list building campaign 77
Sample Autorseponder Messages 79
Recommended Reading 105
More Resources 107
Download Email Marketing In 2006
