Making Money With Adsense

Table Of Content "Making Money With Adsense" :

INTRODUCTION 11
PART 1. GETTING STARTED WITH GOOGLE ADSENSE 14
1.1 The Basics: Building Your Site 14
1.2 Naming Your Site 15
1.3 Choosing A Hosting Service 15
1.4 Designing The Site 16
1.5 Creating Content 16
1.6 Getting Started With Blogger.com 17
1.7 Search Engine Optimization 18
1.8 Links

2. ADSENSE - MAKING THE MONEY 19
2.1 What Is Adsense? 19
2.2 Signing Up Made Easy 21
2.3 Google Policies 23
2.4 As Easy As 1-2-3! 24

3. HOW TO "TWEAK" YOUR ADS TO MAKE THEM "CLICK"! 25
3.1 Ad Formats: "Dress" Your Ads For Success! 25
3.2 Don't "Look" Like An Ad 25
3.3 Meet The Adsense Family 26
3.4 Text Ads - Google's Finest 26
3.5 Image Ads - Built To Be Ignored 34
3.6 LInk Units - Great Little Stocking Fillers 35
3.7 Expanded Text Ads - Shrinking Control Or Expanded Income? 39

4. USING COLORS TO INCREASE YOUR CICKS 42
4.1 Design Your Website To Highlight Adsense 42
4.2 Make The Border Go! 43
4.3 Text Is Design Too! 45
4.4 Bue Is Best 46
4.5 Where Did My URL Go? 47
4.6 Deliberate Mismatching 47

5. HOW TO MAXIMIZE VISIBILITY AND RESPONSE 48
5.1 Ad Placement: Where To Put Your Ads 48
5.2 Go With The 'Flow' 49
5.3 Above The Fold 50
5.4 Using Tables 52
5.5 Complementing Your Ads 54

6. CONTROLLING YOUR ADS 55
6.1 Attracting Relevant Ads 55
6.2 Keep The Title, Directory And Headlines Relevant 56
6.3 Finding Keywords 56
6.4 Keywords Density 57
6.5 Keywords Placement 57
6.6 Keywords Frames 58
6.7 Section Targeting 58
6.8 No 'Baiting'! 60
6.9 Changing Metatags 60
6.10 Inviting The Robot 60
6.11 Google Ads Preview 61
6.12 Public Service Ads 62
6.13 Blocking Ads 63
6.14 "Advertise On This Site" 63
6.15 Does Location Matter For CPM Ads? 68

7. QUICKSTART ADSENSE: A STEP-BY-STEP GUIDE 69
Adsense Quickstart Guide #1: Building A Blog 70
Adsense Quickstart Guide #2: Building A Site From Scratch 71

PART 2: BEYOND BASIC ADS 72

8. CATCH FICKLE VISITORS WITH THE GOOGLE SEARCH BOX 72
8.1 Finding Money With Search 72
8.2 Learn How To Add Google Search To Your Web Page 73
8.3 To Search Or Not To Search 75
8.4 Home Page Searching 75
8.5 Customizing Your Search 75

9. ADSENSE AND FIREFOX REFERAL PROGRAMS 76
9.1 Referring For Adsense
9.2 Firing Up Firefox 78

10. USING MULTIPLE AD BLOCKS 79
10.1 How Many Ads Is Too Many? 80
10.2 What To Do With Three Ad Units 80
10.3 Where To Put The Search Boxes 81
10.4 Google Is Mean With The Link Units 81
10.5 Put Referral Buttons Near Ad Units 81
10.6 Putting It All Together 82
10.7 Putting Multiple Ads In Articles 82
10.8 Putting Multiple Ads In Blogs 83
10.9 Putting Multiple Ads IN Merchant Sites 84

11. BUILDING CONTENT 85
11.1 Writing Content 85
11.2 Making Bucks With Blogs 86
11.3 Adding Adsense To Your Blog 87
11.4 Old Content 88
11.5 Volunteer Writers 91
11.6 Build Thousands Of Pages With Other People's Content 92
11.7 Add Public Domain Works To Your Site 94
11.8 Adsense In RSS Feeds 95
11.9 Use Your Newsletter To Drive Traffic! 96
11.10 Buying Content/ Hiring Writers 97
11.11 Automated Content 97

PART 3. FOLLOWING THE FIGURES 99

12. RESPONSE TRACKING: YOUR HIDDEN POT OF ADSENSE GOLD! 99
12.1 How To Track With Channels 101
12.2 How To Create A URL Channel 102
12.3 How To Create A Custom Channel 104
12.4 What Custom Channels Should You Create? 106
12.5 How To Read Your Server Logs 107
12.6 Tracking Tools 112

13. SMARTING PRICING.. AND WHAT IT MEANS FOR YOUR INCOME 117
13.1 What Google Has Said About Smart Pricing 118
13.2 What Else Do We Know About Smart Pricing? 118
13.3 Strategies To Benefit From Smart Pricing 119

14. HOW TO MAKE ADSENSE WORK WITH INTERNET COMMUNITIES 121
14.1 Google's Forum Heat Map 122

15. HOW TO READ YOUR VISITORS LIKE A BOOK 125
15.1 Making Sense Of Stats, Logs And Reports 125
15.2 The Most Important Stat Of All 126
15.3 Optimum CTR 126
15.4 Adsense Arbitrage 127
15.5 Wordtracker 128

16. WHAT TO DO BEFORE YOU APPLY TO GOOGLE ADSENSE 130
16.1 Don't Build A Website That Specifically Targets Search Spiders, With Nothing Unique To Offer Human Visitors 131
16.2 Don't Build A Website Just To Make Money From Adsense 131
16.3 Provide Targeted Content That Will Help Google Advertisers To Capitalize Your Traffic 131
16.4 Don't Build A Website Specifically To Target High-Value Keywords Unless You Plan On Developing Quality Content! 132
16.5 Websites That Rank Higher In a Google Search (SERPS) Will Get A Better Per-Click Payout Than Websites Which Rank Lower For The Same Search Term 132
16.6 Increase'Readiness To Buy' 133
15.7 Don't Cut Corners! 134

PART 4. ADVANCED TOOLS AND TECHNIQUES 135

17. RECOMMENDED RESOURCES: TRY THESE TOOLS AND ADSENSE UTILITIES (SOME ARE FREE!) 135
17.1 Test Your Mettle With The Adsense Sandbox! 135
17.2 Google Adsense Preview Tool 136
17.3 Overture Bidtool 137
17.4 Overture Keyword Suggestion Tols 137
17.5 Unltimate SEO Tool 137
17.6 Google Adwords Traffic Estimator And Bid Tool... 138
17.7 Keyword Ranking Tool 138
17.8 Mass Keywords Search 138
17.9 Guide To Google-Friendly Design 138

18. KEEPING TRACK OF WHAT WORKS - AND WHAT DOESN'T WORK - FOR YOU! 138
18.1 A Sample Adsense Journal 140

19. OTHER CONTEXTUAL ADVERTISING PROGRAMS 143
19.1 Kontera - Making Your Words Pay 144
19.2 chitika - All Malls, More Money 145
19.3 ContextCash - Affiliate Revenue The Easy Way 146
19.4 Yahoo! Publisher Network 147
19.5 Adbrite 147
19.6 Kanoodle - Bright Ads 148
19.7 Searchfeed 149

20. GETTING TRAFFIC TO YOUR WEBSITE 149
20.1 Advertising 150
20.2 Reciprocal LInking 150
20.3 Send A Friend 151
20.4 Offline Marketing 151
20.5 Promoting Your Blog 151
20.6 Public Relations And Publicity 152
20.7 Learn From A Pro 153

21. SEARCH ENGINE OPTIMIZATION 154
21.1 Robot.txt 155
21.2 Titles And URLs 155
21.3 Links 156
21.4 Create Gateways 159
21.5 Automatic Submissions 159
21.6 SEO Tools 159
21.7 A Word About Cloaking 161
21.8 TrafficAndConversion.com

PART 5. QUICK TIPS 163

22. ADSENSE PROHIBITIONS, MISTAKES AND PROBLEMS 163
22.1 The Biggest Mistakes That Adsense Publishers Make ... And How To Avoid Them 165
22.2 What To Do If Your Adsense Account Gets Closed 169

23. TROUBLESHOOTING - WHAT TO DO IF YOU'RE NOT GETTING THE RESULTS YOU WANT 170
23.1 Low Revenues 171
23.2 Low Traffic Levels 171
23.3 Low Clickthrough Rates 172
23.4 Low Click Price 172
23.5 Low Ad Relevance 173
23.6 Too Many Public Service Ads 174
23.7 Too Few Ads In A Unit 174

24. CASE STUDIES 178
25.1 Freeafterrebate.info - Unmissable Ads 178
25.2 Great Ideas For Integration From The Idea Box 179
25.3 Gifts-911.com Gets Emergency Tratment With Multiple Ad Units 180
25.4 Stellaawards - A Prize Winning Design 182
25.5 Offshorebankingcentral.com Brings Home The Bacon 183
25.6 Piling On The Pics At Babies - Worldwide.com 185
25.7 Go4th.org Takes Adsense Forward 186
25.8 Smart Ad Placement At Dogtoymart.com 188
25.9 Adding Adsense To Blogger 190
25.10 Matching Articles To Ads 191
25.11 Drifting Into Profits At 247Drifting.com 192

CONCLUSION 193

GLOSSARY 195

LEGALESE 199